4 hours, live with Michael Carroll on deep persuasion patterns for maximum influence
Date - 17 February 2021
Time - 2:00pm to 7:00pm UK time
Attend this course and learn the 9 psychological factors that are deep rooted in each individual to trigger their motivation, decision making and also evaluation of the decision for them to be happy with what has been negotiated . When you know how to this, you have the road map for artful persuasion and influence.
This highly specialist 4 hour live event will give you skills and strategies to really connect the benefits of your business proposals deep in the brains of your customers and prospects, so you will stand out for the right reasons. For highly skilled persuaders there is a real opportunity to increase your sales in the new market conditions.
No two individuals are the same in how they navigate the complex psychological factors for decision making. Each individual has a unique buying process; it’s as if we have a unique psychological DNA for decision making. The decision DNA is created unconsciously from our experiences when deciding about matters which will satisfy core needs, such as happiness, comfort and security and avoiding the opposite. Deciding is a complex process and something we learn as children and teenagers. By early adulthood, the decision making process is set for life and it applies to all business and personal processes where there is a choice or decision to be made.
Buying a product or service is a sophisticated psychological process, those who excel in selling have a deep understanding of people. Persuasion isn't a skill to natural sales people, it’s a gift. Influence comes as a talent in the genius level sales superstars and their clients love them, will buy over and over again, because of the deep rapport that has evolved in the customer/client business relationship.
At this seminar you will learn what sales superstars know naturally by applying research into personality profiling which has at least a 40 year history of testing in all human interactions. You will learn what makes an individual tick and how to build desire for your product or service. You will learn how resistance is present in a client as inbuilt avoidance of fear. By knowing this you will have ways to handle objections BEFORE the thought occurs in the clients mind because you will have satisfied the core human need of security.
You will learn how to speed up the buying process by understanding decision cycles. You will learn about the satisfaction criteria of each client so ‘buyers remorse’ will not be a problem and the result is; a satisfied and happy customer.
And that’s the key of this seminar: the focus is on ‘satisfied and happy customers’ and not just satisfied and happy sales people. By learning about the psychology of customers and understanding their personality, sales people prosper and build personal wealth because they actually care about their customer and that care extends to using language, and non verbal influence which deeply respects the client’s embedded unconscious needs.
The psychological factors which underpin motivation
The cognitive structure of decisions
The unconscious processes people cycle through to be convinced and remain convinced their decision was right
How to use language that connects an individual to his/her own motivation brain circuits
How to layer information to match exactly how a person processes and absorbs verbal and written information
How to initiate desire using one of the most deep rooted human needs rooted in the limbic part of the brain
How to harness emotion and logic equally so people feel great about something that becomes so logical that they can hardly refuse
How to build deep rapport with buyers by structuring your language and non verbal language to match their thoughts
So this is so much more than selling, it’s about satisfying core human needs so customers are happy and content with their purchase. It’s about learning about people and learning about you.
So it’s time to prepare yourself for the changing market, it’s time to become an expert in empathy and create happiness for you and your customers.
Join us for four action filled hours and give yourself a kickstart to selling elegance and sales superstar performance through masterful persuasion.